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The Ultimate Connector to the Senior Living Design Industry
Environments for Aging is the trusted authority for the professionals shaping the future of senior living and aging-in-place environments. We connect your brand with architects, interior designers, operators, and developers through unmatched editorial content, industry insights, and high-value connections. Across our influential platforms — in print, online, in person, and through custom marketing solutions — we connect you directly with senior living decision-makers actively seeking the products, solutions, and expertise you provide. Aligning with our trusted brand elevates your authority and credibility, while targeted programs build awareness and deliver high-intent leads that drive measurable growth. Partner with Environments for Aging to amplify your influence, spark demand, and make a lasting impact in the senior living design marketplace.
Emerald’s 100+ Brands Include:
Magazine Subscribers
Social Media Followers
Opt-in Email Subscribers
33,000+
7,000+
20,000+
Our team is here to answer any questions you have. For more information regarding any marketing & advertising programs, please reach out to us.
WE’RE HERE TO HELP!
Marketing & Advertising Programs
PRINT, DIGITAL & SOCIAL ADVERTISING
brand awareness
CUSTOM CONTENT & LEAD GENERATION
LEAD GENERATION & THOUGHT AWARENESS
CUSTOM emails
LEAD GENERATION & BRAND AWARENESS
CONTENT SYNDICATION (CPL)
LEAD GENERATION & THOUGHT LEADERSHIP
Sponsored Editorial Content
Sponsored Webinars
fizkes - stock.adobe.com
(JLco) Julia Amaral - stock.adobe.com
Gorodenkoff - stock.adobe.com
Rawf8 - stock.adobe.com
StratfordProductions - stock.adobe.com
qunica.com - stock.adobe.com
National Account Manager Companies: #'s, A-G, T-Z 661.644.4222 cindi.richardson@emeraldx.com
CINDI RICHARDsON
efamagazine.com
SCOTT C. GOIST
Publisher/National Account Manager Companies: H-S 216.288.4170 scott.goist@emeraldx.com
EVENTS
RATES & SPECS
Audience At-A-Glance
At EFA, our extensive product portfolio enables us to connect with a wide array of small businesses. 400,000 contacts have already opted in, spanning a wide spectrum of industries, sizes, and revenue.
of our audience recommend, specify, and/or authorize purchasing decisions
88%
Industry
job function
number of employees
Retail Consumer Products IT Finance Insurance Food Service & Restaurant Consulting Healthcare Media Entertainment Recreation Industrials Design Engineering Other
Owner/Partner/Executive Management Buyer/Purchasing/Procurement Marketing Project Manager Sales Designer Other
annual revenue
INDUSTRY
Job Function
1 to 19 2 to 99 100 to 249 250 to 500
industry
Reader Breakdown
Effortless Webcasting, Exceptional Impact Reach and engage 33,000+ senior living design professionals with turnkey, high-impact webinars. Our expert team handles everything—from setup and promotion to production and registration. This “always-on” digital stage helps you connect with engaged, intent-driven audiences across industries and time zones. Post-event, you receive a detailed engagement report and a reusable MP4 asset to amplify your message. Promoted to 33,000+ first-party audience contacts. Comprehensive lead report with attendee insights. Full rights to reuse the MP4 recording. Hassle-free, end-to-end production and hosting support.
Produced & Hosted by Environments for Aging
Promoted to 33,000+ Senior Living Design Pros
Full Report of Registrants, Attendees, Questions and Downloads
Always-on Asset For On-Demand Viewing
Full Rights to Receive and Repurpose MP4 Recording
Editorial-Led Webinar Package This turn-key package lets you easily align your brand with industry-relevant topics while our expert team handles everything—from sourcing speakers to production and promotion. Your logo will be featured in promotions, on the registration page, and on the presentation slides. After the webinar, you’ll receive detailed lead reporting for up to 30 days and a recording of the session to reuse and share. Summary of Sponsorship Benefits: Our team handles everything from content to production. Sponsorship awareness on promotions and presentation. Webinar lead report delivered post-event for up to 30 days. MP4 recording to share after 30-day promo period. Investment: $7,500 per sponsor
Choose from two formats:
Custom Webinar Package This custom package lets you create a webinar tailored to your goals and expertise. We’ll guide you in crafting a compelling presentation, featuring your executives (presenting with a customer or analyst is encouraged for greater impact). Our team handles production, hosting, and moderation. After the webinar, you’ll receive detailed lead reporting for up to 30 days and a recording of the session to reuse and share. Summary of Sponsorship Benefits: Position your brand as an industry leader on a key topic or theme. Your executive and additional panelists featured on the webinar. Sponsorship awareness on promotions and presentation. Webinar lead report delivered post-event for up to 30 days. MP4 recording to share after 30-day promo period. Investment: $9,995
song_about_summer - stock.adobe.com
Third-party content and research are among the top resources buyers rely on when exploring new solutions. By sponsoring editorially-driven reports, benchmark studies, and tactical guides, you can align with trusted media sources, elevate your brand, position your executives as thought leaders, reach our audience of senior living design professionals, and generate highly engaged leads.
Add your firm's work to the Featured Firms section of EFA’s website. Readers have an opportunity to view recent projects from some of the biggest players in senior living design.
Featured Firms
In a category where design is everything, immersive storytelling isn’t just a nice-to-have—it’s how you stand out. Audiences spend twice as much time with interactive, experiential content compared to static formats, making it one of the most effective ways to hold attention, measure engagement, and drive results.
Interactive Advertorials
Lead-Generating Content Syndication
How It Works
Turn your content into contact with high-intent buyers We Promote Your Content | You Get Qualified Leads! Do you have the expertise our community cares about and the content to prove it? Whether your marketing assets are freshly minted or evergreen and brimming with industry insights, EFA’s content syndication program delivers high-quality, intent-rich leads by using real-time data and multi-channel campaigns to reach our robust B2B communities. Connect with the right buyers, at the right time, with measurable ROI from our engaged audience of 33,000+ senior living design professionals and get the qualified leads you need to keep your pipeline full!
Provide your asset Share an existing asset (white paper, guide, video, etc.) or let us help you create something new.
define your target Design a program that defines your ideal customer profile, desired lead quantity, and price.
let us do the rest We’ll start promoting to our network and deliver fresh new leads to your inbox each week.
No Content? No Problem! We have an in-house agency for that! Let our expert content strategy team at Emerald Studio craft a custom asset that is optimized for high-intent buyer engagement and ready to be promoted.
Marketing Qualified Leads (MQLs)
C-Suite Targeting Specific targeting at the C-Suite level
Additional Qualifying Question Answer is required and must be a specific answer
Additional Profiling Question Answer not required and can be any answer
Standard MQL + Basic Business Card Info + Opt-In: First Name, Last Name, Company, Job Title, Email, Phone Number, Country
OPTIONAL ADD-ONS include:
Not sure if your content qualifies as a lead magnet? View this quick guide to evaluate your existing assets—or get help crafting something new.
standard program includes:
Lead Magnets
High-value, gated assets designed to attract and convert qualified leads.
Package A Repurposed Client Content (Starting at $4,500) • Best for: Clients with existing high-quality content or limited budgets. • Copy: Provided by client, repurposed by Emerald Studio. • Client delivers: 1,500–2,000 words from published assets. • Final deliverable: PDF (up to 1,500 words / 3–6 designed pages)
Package B Custom Content Creation (Starting at $7,500) • Best for: Clients needing strategic support or premium, tailored content. • Copy: Created by Emerald Studio via intake form and kickoff call. • Final deliverable: PDF (up to 1,500 words / 3–6 designed pages)
Custom Emails
Our partner emails offer a great way to jump start your lead generation efforts for an asset, product or event. You provide the text or HTML for approval, and we’ll schedule, deploy and track the email for you. How it works:
• You have an asset (ebook, report, webcast, etc.) that we agree would be of value to our readers. • You provide us with the HTML prior to the send date (along with two subject lines). • We send you a proof for approval and we deploy the email on the agreed upon day. • Your message gets in front of our audience It’s that easy!
LEAD GENERATION & brand awareness
Custom Content & Research
Content auditing & optimization We review, categorize, and enhance your existing assets, uncovering new opportunities to repurpose and amplify your content.
Strategic messaging & theme development Our experts refine your messaging and craft clear, compelling narratives that resonate with your target audience.
content strategy & creation We design and develop high-impact assets—from white papers and eBooks to case studies and microsites—to keep your brand visible and relevant year-round.
Amplification & lead generation With unmatched access to targeted industry audiences, Emerald helps you reach the decision-makers who matter most—amplifying your content, engaging your ideal customers, and driving a steady stream of high-quality leads throughout the year.
High-Impact Content That Captures and Converts From dynamic interactive advertorials that deliver 2x engagement to bespoke content for lead gen and beyond, our content solutions help reach your ideal audience and objectives, fueling your pipeline year-round:
1. Interactive Advertorials Customized, visually engaging content experiences designed to capture attention and deliver analytics on engagement. These dynamic assets are ideal for product promotion and brand awareness, bringing your story to life on a brand website your audience knows and trusts. Final deliverables: A post that will live on the brand’s sponsored content archive for up to 12 months as well as on the homepage for a short period of time (varies). Packages start at $5,000.
2. Custom Content for Lead Gen Elevate your lead gen strategy with custom-crafted content designed to captivate and convert. Our expert content strategists create assets tailored to your audience, ensuring maximum impact across all channels. Whether you're driving awareness, nurturing leads, or closing deals, our custom solutions are built to deliver results. Starting at $7,000. Need More Help with Content Strategy and Creation? Our team can help you build a complete content engine—from strategy to execution—with services such as:
Package A Client-Supplied Content • Best for: Clients with copy ready to publish. • Up to 300 words and up to 5 images or videos supplied by client.
Give your brand a boost with a media amplification package tailored to meet your specific objectives. Discounted bundles are available.
Package B Custom Content Creation • Best for: Clients seeking professional messaging support. • Up to 300 words created by Emerald Studio and up to 8 images or videos supplied by client.
BRAND AWARENESS
With a full menu of print and digital options from banner ads to imaginative rich media, we can develop an effective and efficient plan for your budget. Create your perfect audience by reaching our subscribers.
Print, Digital & Social Advertising
PRINT
DIGITAL
NEWSLETTERS
SOCIAL MEDIA
As the industry’s most trusted source of senior living design insight, EFA provides advertisers with a powerful platform to connect with an engaged community of professionals. Ads placed alongside our award-winning editorial benefit from the credibility, focus, and influence that our readers rely on to guide critical planning and purchasing decisions.
Print Advertising
Buyers Guide
Display Ad Rates
Print Specifications
Audience at a Glance
Top Products Readers Plan to Purchase
Special Product Advertising Sections
Print Submissions
Let us help you connect with the right audience. From sliding billboards to standard display ads, our digital solutions put your brand in front of the industry’s key decision-makers—while they’re actively engaging with the content they care about most. Our audiences are your clients. We’ll work with you to build a custom digital plan that fits your budget and delivers results, using options ranging from banner ads to rich media experiences. Partner with us to increase visibility, drive engagement, and exceed your marketing goals.
Digital Advertising
Social Media Presence
3,100+
5,600+
17,900+
26,000+
Unique visitors to hcdmagazine.com
28,500+
Digital Ad Rates
E-Newsletter Sponsorship
weekly NEWSLETTER EFA's Weekly newsletters bring the most recent news, features, project profiles, and industry perspectives directly to the inboxes of architects, interior designers, facility managers, and senior living design leaders.
Social Targeting Extension Program (STEP)
Reach more than 25,000 EFA social followers exactly where they are via targeted social advertising. STEP offers a turnkey way to get your message in front of prospects across social networks. We’ll design, build, and launch a social media campaign via Facebook, Instagram and/or LinkedIn to increase awareness of your products and guarantee impressions.
Turnkey Social Ad Solutions
Leave the Details to Us: You simply provide the images, copy, and destination URLs, and we will create a custom campaign for you. Our team will design, implement, monitor and optimize to deliver guaranteed impressions.
Unique visitors to efamagazine.com
Digital Rates & Specs
Display Ad Sizes
Print Rates & Specs
Editorial Calendar
SPRING ISSUE
— Issue Highlights: 2026 EFA Conference + Expo Issue EFA Design Showcase Thought Leader Q+As Featured Content: EFA Conference + Expo exhibitor products roundup Design Showcase Coverage: Winner insights, trends, and more Best practices in adaptive reuse in senior living Bonus Distribution: EFA Conference + Expo Neocon SLDM Senior LivingPoint Ad Close: 1/13/26 Materials Due: 1/21/26
— Issue Highlights: Buyers Guide EFA Remodel/Renovation Competition Thought Leader Q+As Design Profiles Featured Content: EFA Conference + Expo Wrap Up EFA Design Champions Dining trends in senior living Product Spotlight: New products for senior living environments Bonus Distribution: HCD Conference + Expo Ad Close: 9/17/26 Materials Due: 9/24/26
FALL ISSUE
Online Featured Content
— EFA Conference + Expo exhibitor products preview Trend watch: The rise of adaptive reuse in senior living Industry predictions for the new year
JANUARY/FEBRUARY
— EFA Conference + Expo Wrap-up Technology-driven designs to support resident and staff safety
APRIL/MAY
— Dining updates
— Designing for acoustics in senior living environments
JUNE/JULY
AUGUST/SEPTEMBER
— Spotlight on renovation strategies, including insights from the EFA Remodel/Renovation Competition winners Year in review: Design trends, projects, and developments that stood out in 2026
NOVEMBER/DECEMBER
We’ve all learned just how important face-to-face interactions are. In addition to bringing you EFA Conference + Expo, Environments for Aging is the best vehicle for getting quality time with high-level providers and senior living design executives through our SLDM event.
Events
The Environments for Aging Conference + Expo offers the latest strategies and ideas for creating functional and attractive living environments that meet the needs of our aging population. During this comprehensive three-and-a-half-day learning experience, attendees will network with peers while learning the latest innovations and best practices in senior-friendly design for long-term and residential care settings.
March 16-18, 2026 Phoenix Convention Center Phoenix
More information to come
The first match-only program created exclusively for designers, owners, operators, manufacturers and suppliers, dedicated to the senior living and assisted living design segments.
